it's goin to come back to haunt me
i am a very lazy girl. that's a fact. i don't think i would need ANYONE to reiterate that point to me. hahahaha well i was going through consumer behaviour with her when she mentioned how lazy i was. it dawned on me that i really cannot be bothered to study properly, i always go for the easiest route. it's been like that since secondary school i reckon. it's probably one of the reasons why i did so badly during my As - i studied barely enough for the geog paper and i could only answer 3 out of 4 questions. sigh. here i go again for professional services marketing. i studied the minimum and i'm expecting high returns. tsk. i'm dreaming... =ppp
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services delivered by a provider with skills that require lengthy training which can be applied to practice , competence ina field of knowledge.
i must remember stewart'98, hill & neeley'88 and thakor and kumar'00 for this particular section.
remember expertise, expertise, expertise....competency, competency, competency....
unit of analysis & time perspective
dominating marketing functions and price elasticity
dominating quality dimensions
measure of customer satisfaction and customer information systems
structural importance of collaboration within the organisation
role of internal marketing
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eeks eeks... it's only the 1/4 i need to learn. renee you can do it!
renzi screams again...
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